Should you create a WhatsApp Group for your business or rely on Broadcast Lists? Both have their pros and cons for Nigerian vendors.
WhatsApp Broadcast Lists
Pros: Personalized, lands directly in their DM, higher open rate.
Cons: The recipient MUST have your number saved, or they won't receive it. This makes VSN VCF Campaigns essential before using broadcasts.
WhatsApp Groups
Pros: Great for community building, flash sales, and wholesale. Participants can see each other's questions.
Cons: People often mute groups. Competitors can scrape your customer's numbers.
Verdict: Use Groups for wholesale buyers or VIP customers, but rely on Status updates (grown via VSN) and occasional targeted Broadcasts for daily retail sales.